2017 MEDIA KIT ALL ISLAND MEDIA
SEM AND SEO GETS
YOUR BUSINESS FOUND
SEARCH ENGINE MARKETING (SEM)
CUSTOMERS ARE SEARCHING. CAN THEY FIND YOU? Do you need help ranking for key search terms?
PS Digital will place your business in front of prospective customers, right when they’re looking for your product
or service using our customized search marketing techniques. Utilizing today’s top search engines and
Internet properties such as Google, Yahoo, Bing and Facebook, we strategically place your business in front
of qualified and engaged prospects.
SEARCH ENGINE MARKETING RESULTS PAGE:
YOUR AD HERE
LOCAL MAP LISTING
4 out of 5 consumers
conduct local searches
on search engines
RESULTS ARE MEASURABLE: Every aspect of your campaign is measurable, right down to number of clicks,
number of impressions, number of conversions, conversion rate, cost per click (CPC), cost per acquisition
PRECISE TARGETING: The targeting capabilities are quite precise and provide various channels in which to
fine-tune your campaign including targeting by location, device, language, time, etc.
COST EFFECTIVE: You only pay when someone clicks your ad (i.e. you pay per click) and you determine exactly
how much you want to spend.
RETARGETING: Retargeting involves showing paid ads to users based on their past web activity on your site.
SEARCH ENGINE OPTIMIZATION (SEO)
SEO is a marketing strategy used to generate as much traffic as possible to a website and has many of
the same benefits as SEM. Contrary to search engine marketing (SEM), SEO targets organic search results.
Organic search results are not advertisements and website owners do not pay to be listed there. Search
engine optimization tactics are used to raise the position a website is listed on the search engine for
certain keywords and phrases. The traffic acquired through organic search results is free traffic.
When properly implemented, SEO will not only increase your rankings on Google & Bing, but will also send
more traffic to your website. After receiving a list of focus services and locations for your business, your digital
account manager will research current search trends in your area and provide you with the most beneficial
terms for your website to target.